Lead generation websites have one goal- to be the number one trusted resource to potential customers online. That means not only creating content for your web design that answers the questions people are searching for, but also presenting it in on pages that are clean, organized and engaging. Search engines look for relevant content and visitor engagement when deciding to show your pages in search results. It’s no longer enough to just look good, it’s about your web design demonstrating authority through content, being persuasive, and guiding your visitors to take the next step.
When it comes to visibility online content is still king, but there is more to content in your web design than keywords. I design fast, flexible, mobile-friendly websites in WordPress. They are easy to update with new and relevant content, blogs, videos, specials, and social media feeds. Engaging your website visitors is a big part of earning trust and credibility with search engines; ultimately moving you to the top of search results and driving more leads.
Utilize your most versatile marketing tool. My websites give small businesses a leg up when it comes to getting more leads. Most of my websites are custom WordPress sites. What this means is that not only is the design custom but the backend development is as well. Together with Google Analytics, they allow you to manage your leads, set up promotions, see your results, and produce the kind of reporting you need to understand visitors.